About AMC Institute
Vision and Mission
AMC Institute's Vision: To establish AMC Institute member companies as the recognized and preferred choice for quality and value-added association management and professional services.
AMC Institute's Mission: To advance the business interests of association management companies and the AMC industry.
This Mission is accomplished by:
- Maintaining, administrating and promoting a market recognized and independently verified accreditation program, which advances and supports the ongoing commitment to high standards of quality service and management practice.
- Supporting industry organizations and programs that help raise awareness, visibility and value for AMCs - particularly when it comes to industry decision-makers, advisors and influencers.
- Providing education, knowledge exchange and peer networking opportunities that serve the business needs of member companies and enhance their ability to deliver quality services and value to their client organizations.
- Forging partnerships with allied organizations and for-profit suppliers of products and services to this industry to help advance AMC Institute's mission and produce expanded resources or opportunities for member companies.
Strategic Plan 2006-2009
2006-2007
STRATEGIC INITIATIVE #1:
Expand favorable awareness and market opportunities for AMC Institute members.
STRATEGIC INITIATIVE #2:
Improve the best practices and operating ratios of AMC Institute members.
Strategic Initiative #1 is coordinated by the Marketing Steering Committee.
Six Task Forces will work under their direction to carry out the initiative.
- AMC Awareness Task Force: The AMC Awareness Task Force will market the AMC model to potential buyers and influencers to increase new business opportunities for AMC Institute members. In order to make certain that the marketing messages are relevant and understandable to the various audiences, benchmarks of "AMC Awareness" will be measured.
- Associate Member Task Force: This Task Force has a dual purpose: 1) To provide a forum for Associate Members to maximize their membership benefits. This is accomplished by communicating their products/properties/services to AMC Members and communicating their feedback on the Associate Member value proposition to the Board. 2) Raising the awareness of the AMC model and AMC Institute to their respective industries.
- International Task Force: The client organizations which our members serve are increasingly expanding their global influence and being effected by organizations and events beyond their borders. We need to recognize that our own practices are becoming more global as well. During 2006, we need to build a stronger foundation of international members; increase our understanding of what it means to "practice globally"; identify membership benefits for international members and begin putting those benefits into place.
- Membership Task Force: To encourage eligible companies to join AMC Institute and oversee membership retention efforts. The Task Force will make suggestions, observations and recommendations about membership activities to the Board of Directors. Members will maintain contact with eligible prospective and new members through correspondence and personal solicitation.
- RFP Task Force: Improve our messaging about the services provided by AMCs and how the RFP service can efficiently serve the needs of volunteer leaders in meeting their management and operations needs The secondary emphasis should be to use the AMC Quest service where it makes more sense.
- Website Task Force: To develop and guide a process of evaluation and feedback from the membership about the website. While a quick pulse survey to the membership may be deployed, this effort is going to rely heavily upon the organization's committee structure for input. Central to this effort is the belief that the organization's website is nothing more than a powerful "communications tool" that serves the needs of programs and projects developed by the organization's committees.
Strategic Initiative #2 is coordinated by the Best Practices Steering Committee.
Six Task Forces will work under their direction to carry out the initiative.
- Accreditation Mentors Task Force: The Accreditation Mentors encourage, support and equip AMCs to succeed in becoming accredited by AMC Institute.
- Accreditation Review Board: The Accreditation Review Board will process accreditation applications and monitor and provide quality control over accredited AMCs, per the ANSI-accredited procedures of AMC Institute.
- Benchmarking Task Force: The Benchmarking Task Force will determine the types of data that benefit operations of AMC Institute members and determine rotation frequency of each of these surveys. The Task Force will review new ideas or suggestions for modifications of existing surveys.
- Meetings Task Force: The Meetings Task Force oversees both of AMC Institute's primary meetings - the Annual Meeting in February and the AMC Owners/Principals Program in August (in conjunction with the ASAE Annual Meeting). For the Annual Meeting, the Task Force will recommend location, develop theme and program content (including speakers and panels), and provide guidance to staff on promotions for the event. For the AMC Owners/Principals Program, the Meetings Task Force will develop theme and program content (including speakers and panels) in conjunction with the ASAE AMC Section Council. The Task Force will also recommend changes as needed to make the event beneficial for both partners.
- Legislative & Regulatory Affairs Task Force: The Legislative and Regulatory Affairs Task Force will monitor legislative and regulatory developments that may affect AMCs and their clientsand develop action plans where appropriate.
- Standard Advisory Task Force: The Standard Advisory Task Force exists separately from the Accreditation Review Board. This Task Force is responsible for overseeing the AMC Standard Revision process and responding to negative votes and requests for interpretations from canvass members.
2007-2009
STRATEGIC INITIATIVE #3:
Strengthen AMC Institute's awareness and influence domestically.
STRATEGIC INITIATIVE #4:
Develop AMC Institute's awareness and influence internationally
After prioritizing for the 2006-2007 budget year, the AMC Institute Board of Directors decided to review these two strategies for the following two years at their meeting in May of 2007.
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